How we celebrated Netlify’s journey: To mark their 5 million member milestone, we created a gamified 3D experience, allowing users to explore key moments, engage in gameplay, and even join a celebratory contest—all optimized for web and mobile.

To celebrate reaching 5 million members, Netlify—the cloud platform for building and deploying modern websites—reached out to us to create a web experience showcasing the journey that led to this success.

In response, we created this experience using gamified storytelling to engage visitors as they navigate an interactive timeline within a 3D world.

The content unfolds across multiple, chronologically ordered chapters, each featuring unique gameplay mechanics that immerse users in the narrative as they progress through various milestones.

With a vibrant and playful art direction, the experience evokes a digital playground where developers can freely build and compose on Netlify’s platform.

The website is fully optimized for both desktop and mobile browsers, with user controls and UI components tailored for each device, ensuring intuitive navigation and interaction across all platforms.

To engage visitors further, the experience concludes with a contest where Netlify users guess their registration number for a chance to win prizes. This interactive element celebrates Netlify's growing developer community, fostering a sense of connection and achievement.